In order to grow as a company or social media campaign, bloggers have to engage with their audience. Capturing the attention of your readers from the get-go is vital to bringing attention to your company. Once you manage to get the audience’s attention, your main concern is keeping them on the page, or bringing them back again for more once they’ve clicked away. This article is here to provide you with tips and tricks to better engage with your audience, and help you step up your social media game.
Tip 1: Spice up those Headlines
According to Copyblogger’s Writing Headlines that get Results:
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.
If only 2 of every 10 people are willing to go beyond your headline to read what you’ve written, then the headline itself has to change. A headline has to excite a reader, it has to pique their interest enough to make them want to click on that link and start reading. The words you use in your headline might have more of an impact on a reader than the ones used in your article, so pick them carefully, and more them stand out.
Tip 2: Visuals are Key
In Lenka Istvanova’s article The Anatomy Of A Perfect Blog Post That Gets Results, Istvanova encourages the use of visuals to capture a reader’s interest:
If your blog posts/articles have no visuals you may be missing out on high number of readers as 65% of the population are visual learners.
Most readers don’t like looking at a wall of text. A simple infographic or meme of some sort might be the solution to keeping the audience’s attention. Websites like canva or memegenerator are great resources for creating free visuals, and can add a little bit of humor to your posts!
Tip 3: Link your Sources
Linking to sources, or to other articles that you are referencing, helps give your blog credibility readers might not have otherwise considered. Linking to other articles also gives them other sources to reference, and the more you give your readers to chew on, the more likely they are to return to your blog! Link whatever you think necessary, give your audience access to free information, but don’t bog your writing down with unnecessary links. Remember, you’re giving them information to further engage with them, but not to lead them away from your own page!
With these quick tips, you should easily be able to engage with your audience, and write the attention grabbing posts that your readers are craving!